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Senior Manager Growth Marketing

Job Opportunity: Senior Manager Growth Marketing

Industry: FinTech

Location: Bangsar

Type: Full Time

 

Company Overview: 

Join us at KLDX, a frontrunner in the dynamic and rapidly evolving FinTech sector. We are at the forefront of the Initial Exchange Offering (IEO) platform landscape, revolutionizing the way companies fundraise and engage with investors. 

 

Job Summary: 

We are seeking a dynamic and experienced Senior Manager Growth Marketing to lead the marketing efforts for our Initial Exchange Offering (IEO) platform. The ideal candidate will have a strong background in both digital and conventional marketing strategies, with a proven track record of successfully executing marketing campaigns in the Fintech space. The Senior Manager Growth Marketing will play a crucial role in driving user acquisition, brand awareness, and community engagement for our IEO platform.

 

Key Responsibilities: 

  1. Develop and Execute Marketing Strategy 
    • Create and implement comprehensive marketing strategies to drive user acquisition and engagement for the IEO platform.
    • Utilize a mix of digital and conventional marketing channels to maximize reach and effectiveness.
  2. Digital Marketing
    • Oversee digital marketing campaigns, including social media, email marketing, content marketing, and paid advertising.
    • Optimize online presence through SEO and SEM strategies to increase platform visibility.
    • Monitor and analyse campaign performance metrics, providing regular reports and insights.
  3. Conventional Marketing
    • Plan and execute traditional marketing initiatives such as events, sponsorships, and partnerships.
    • Develop and maintain relationships with key stakeholders, industry influencers, and media outlets.
  4. Brand Management 
    • Ensure consistent branding across all marketing channels and materials.
    • Develop and maintain a strong brand identity that resonates with the target audience.
  5. Community Engagement
    • Build and nurture a vibrant and engaged community around the IEO platform.
    • Implement strategies to increase community participation and loyalty.
  6. Content Development:
    • Collaborate with the content team to create compelling and relevant content for marketing campaigns.
    • Ensure content aligns with brand messaging and resonates with the target audience.
  7. Budget Management
    • Develop and manage marketing budgets effectively, allocating resources for optimal ROI.
    • Track expenses and ensure campaigns stay within budgetary constraints.

 

Qualifications: 

  • Bachelor’s degree in Marketing, Business or a related field. MBA is a plus.
  • Proven experience 5-10 years in marketing roles with a focus on digital marketing preferably within the fintech industry.
  • Strong understanding of both digital and conventional marketing strategies and their integration.
  • Excellent project management and organizational skills.
  • Exceptional communication and interpersonal abilities.
  • Analytical mindset with proficiency in marketing analytics tools.
  • Creative thinker with the ability to develop innovative marketing campaigns.

Application Process: 

Interested candidates are invited to submit their resume, cover letter, and a portfolio of relevant campaigns to info@kldx.com. Please include “Senior Manager Growth Marketing” in the subject line. 

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